To better understand parents' and youths' experiences with and reactions to AI, Lake Research Partners and
Echelon Insights conducted two surveys on behalf of Common Sense Media in late 2025—one among parents of
children of any age, and another among kids and teens age 12 to 17—examining how they feel about AI today, how
they think it will affect their futures, and how they perceive the safety and security of AI tools for minors.
BBC asked some parenting experts for their tips on how to pry those phones away from their offspring's hands – even if only for a short while.
I've been speaking about the importance of number 4 for years.
An independent game developer for Roblox says he believes the platform's child safety measures, including age verification checks, do not go far enough.
- parents should monitor their children on the platform "24/7, and if that's not possible then they shouldn't be playing Roblox".
This Key Findings report is based on the results from DSIT's “Media Literacy” survey.
Fieldwork was undertaken between 23rd December 2025 – 4th January 2026.
The survey questions wereasked to 1,105 parents living in Great Britain who have a child aged 8 to 14 years old.
Many adults who care for children worry about the impacts of AI tools like chatbots. See how you can encourage safe and supportive use.
When some parents discovered the 'red v blue' posts, the posters were forwarded to parental WhatsApp and Facebook groups and schools were made aware.
And so some secondary school-age children only became aware of the posters in the first place because of what their parents were seeing.
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