To better understand parents' and youths' experiences with and reactions to AI, Lake Research Partners and
Echelon Insights conducted two surveys on behalf of Common Sense Media in late 2025—one among parents of
children of any age, and another among kids and teens age 12 to 17—examining how they feel about AI today, how
they think it will affect their futures, and how they perceive the safety and security of AI tools for minors.
This Key Findings report is based on the results from DSIT's “Media Literacy” survey.
Fieldwork was undertaken between 23rd December 2025 – 4th January 2026.
The survey questions wereasked to 1,105 parents living in Great Britain who have a child aged 8 to 14 years old.
How is your school ensuring there is a robust safeguarding-first approach to using Gen-AI?
Understand the risks associated with Gen-AI and how schools can mitigate these.
We discovered that for boys today, gambling doesn't happen at casinos or card tables. It lives in sports betting and inside the games our sons already love—in loot boxes, skin
cases, and other reward systems that blur the line between playing and paying—and it's being pushed to them on the social media sites they use every day.
Two Truths & AI is an interactive digital literacy game for grades K–12 that teaches students to identify AI-generated content and develop critical media literacy skills. Through an engaging, 60-second challenge, students try to distinguish between real and AI-generated movie posters. It's a fun way for students to test their AI detective skills, while also building their critical thinking muscles.
This research was commissioned by Childnet (as part of the UK Safer Internet Centre) and Nominet, and was carried out by Opinium.
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