Instagram is finally taking steps to address the rise of fake AI-influencer accounts that have gotten harder to spot. It’s also renaming the “AI creator” label to “AI-generated profile” to make it clear when a profile features an AI-generated person that’s not a real human being.
Tagged with digital literacy
It used to be far easier to spot computer-generated visual creations - often used by fraudsters - because AI would make blunders, like adding an extra finger or something else that was obviously weird.
But AI learns from its mistakes.
"Training on visual artifacts, like looking for a sixth finger or odd earrings, has had limited success, partly because the AI is getting too good, and fraudsters may avoid using pictures with obvious flaws anyway," explained Prof Amy Dawel.
When some parents discovered the 'red v blue' posts, the posters were forwarded to parental WhatsApp and Facebook groups and schools were made aware.
And so some secondary school-age children only became aware of the posters in the first place because of what their parents were seeing.
'We are sleepwalking directly into our next obesity epidemic. One designed directly to appeal to our consumerist tendencies, to appease our need for dopamine, and offers light reprieve from our daily dystopian depression. But, rather than a diet of greasy takeaway fries and sugar-stuffed chocolate priced low at the checkout to drive impulse purchases, this next threat is to our creative minds.'
Digital Literacy & Well-Being Curriculum
Free K–8 lessons to prepare students for life in the digital world.
The fake videos and images show how generative AI has already become a staple of modern conflict. On one end, AI-generated content of unknown origin is filling the void created by state-sanctioned media blackouts with misinformation, and on the other end, the leaders of these countries are sharing AI-generated slop to spread the oldest forms of xenophobia and propaganda.






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