
The World Knows Her as ‘Disaster Girl.’ She Just Made $500,000 Off the Meme.

The market for ownership rights to digital art, ephemera and media known as NFTs, is exploding. All NFTs, including the “Disaster Girl” meme Ms. Roth just sold, are stamped with a unique bit of digital code that marks their authenticity, and stored on the blockchain, a distributed ledger system that underlies Bitcoin and other cryptocurrencies.