![We Believe: The Best Men Can Be | Gillette](https://simfinuk.com/media/zoo/images/gillette_2087e8fcc2424c21c24713499fd0b4bb.jpg)
We Believe: The Best Men Can Be | Gillette
![We Believe: The Best Men Can Be | Gillette](https://simfinuk.com/media/zoo/images/gillette_2087e8fcc2424c21c24713499fd0b4bb.jpg)
For three decades, Gillette promised its customers “The Best a Man Can Get.”
An individual. Acquisitive. Assertive. And always clean-shaven.
Now, Procter & Gamble, the maker of Gillette, is out with a new ad, “We Believe,” that challenges the image of masculinity it once promoted. has ignited a debate about gender and cultural branding, as well as about the power exercised by multinational corporations in shaping evolving ideas about family and relationships in the #MeToo era.