Dakota Fink didn’t mean to spread a lie. Honestly, she didn’t.
It was May 2021 and the 23-year-old LA-based model was wearing a face mask. “I was thinking I needed to be more involved with TikTok,” she says. So she decided to record a video as a joke: She’d pull off the flesh-coloured face mask on camera, and subtitle it with a claim that women had to peel layers of their skin off after their period.
Daria Gusa was 16 and still at school, when she says she received a private message on Instagram from Andrew Tate, a high-profile influencer almost 20 years older than her.
"It just read 'Romanian girl' and he put some flirty emoji," Daria told me. "I was confused because I [only] had 200 followers, and it was a private account."
She is one of two teenagers who have described to the BBC how Andrew Tate and his brother Tristan approached them online, apparently using a standard formula.
But assertions that Tate’s rise is a product of today’s young men and their views are wrong. In fact, Tate repeatedly failed to build a personal brand until TikTok gave him the means to saturate news feeds.
Archives of his website show that his business and his pitch to young men was the same four years ago as it is today. As far back as 2019, his website promised courses that would “have your girlfriend obey every command”.
So if Tate’s ambitions and pitch to young men have stayed the same, what changed? The answer lies in how Tate learned to game TikTok’s algorithm, allowing his content to flood millions of news feeds.
The clamour for the drink should not be laughed away as the obvious result of scarcity created by a cynical branded content deal between two of the best-known social media influencers – Logan Paul and KSI. Instead, it should be viewed as a wakeup call for parents that monetising misogyny – rather than athleticism, good looks or video game prowess – is only a step removed.
Popular password management company LastPass has been under the pump this year, following a network intrusion back in August 2022.
Since the release of the Roomba, it has been nothing short of a helping hand at home, vacuuming up your home for you when you’re too busy to do so yourself. It’s a convenient little device that can be left alone to complete its tasks without too much intervention. So what happens when your little vacuum helper begins leaking private images of you?
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