'Toward the end of 2022, 8.8 million people watched a TikTok in which a young woman warned viewers: “Stop sleeping on your stomach/side or your face will droop.” One tweeted response to the video later earned more than 6,000 likes. It reads: “[It’s] terrifying that the anti-aging industry has wormed its way into younger and younger audiences. Teenage girls shouldn’t have to feel constantly terrified that everything they do is causing their face to look older.”'

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