"It might have started as 'here's my gym routine, here's my skincare routine,'" Mrozinski says. "But now it's turned into 'Here's how I make my cheekbones bigger – by smashing them with a hammer.'"
Looksmaxxing's most influential influencer, who calls himself Clavicular, has half a million followers on Instagram and almost 900,000 on TikTok. His real name is Braden Peters and he's aged 20.
BBC asked some parenting experts for their tips on how to pry those phones away from their offspring's hands – even if only for a short while.
I've been speaking about the importance of number 4 for years.
When some parents discovered the 'red v blue' posts, the posters were forwarded to parental WhatsApp and Facebook groups and schools were made aware.
And so some secondary school-age children only became aware of the posters in the first place because of what their parents were seeing.
Police said the teenager, who was 15 at the time he was arrested, was part of extreme right-wing online chat groups on platforms such as Telegram, Snapchat, TikTok and Wire.
Det Ch Supt James Dunkerley, head of Counter Terrorism Policing North East, said: "This case provides a stark reminder around the dangers of extreme content online that is accessible to the public and how individuals can be drawn into serious offending."
These fake videos have become part of a much wider trend - where online influencers and content creators portray Western cities such as London, Manchester, San Francisco or New York as overrun with immigrants and crime.
It has been dubbed "decline porn". These narratives - often exaggerated or fabricated, some obviously satirical - are fuelling anger and racist backlash among some viewers who take them at face value.
More than 2,000 extremely abusive social media posts - including death and rape threats - were sent about managers and players in the Premier League and Women's Super League in a single weekend
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