"It might have started as 'here's my gym routine, here's my skincare routine,'" Mrozinski says. "But now it's turned into 'Here's how I make my cheekbones bigger – by smashing them with a hammer.'"

Looksmaxxing's most influential influencer, who calls himself Clavicular, has half a million followers on Instagram and almost 900,000 on TikTok. His real name is Braden Peters and he's aged 20.

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