Former England striker and broadcaster Eni Aluko has criticised Elon Musk's X social network for allowing people to "vomit their hatred unchecked".

Examining the messages she received, I have found posts that were both racist and misogynistic - using gendered slurs, threatening violence and sharing monkey emojis.

"It's an attempt to really project inferiority on women and on black people. Because it's not just specific to football, right? This is a generic experience,"

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The clamour for the drink should not be laughed away as the obvious result of scarcity created by a cynical branded content deal between two of the best-known social media influencers – Logan Paul and KSI. Instead, it should be viewed as a wakeup call for parents that monetising misogyny – rather than athleticism, good looks or video game prowess – is only a step removed.

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