Dakota Fink didn’t mean to spread a lie. Honestly, she didn’t.

It was May 2021 and the 23-year-old LA-based model was wearing a face mask. “I was thinking I needed to be more involved with TikTok,” she says. So she decided to record a video as a joke: She’d pull off the flesh-coloured face mask on camera, and subtitle it with a claim that women had to peel layers of their skin off after their period.

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