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Simfin

online safety and digital citizenship specialist

Tackling deepfakes 'has turned into an arms race'

Tackling deepfakes 'has turned into an arms race'

Tackling deepfakes 'has turned into an arms race'
28 March 2024

Louise Bruder never forgets a face. Which is not only a handy skill at parties, but it has helped her carve out a career.

She has the fabulous job title of super-recogniser, and her work at UK digital ID firm Yoti involves comparing the photos on an identity document with an uploaded selfie, to determine if it is the same person.

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