![Company Acquires the Rights to Deepfake Bruce Willis](https://simfinuk.com/media/zoo/images/brucedeepf_55f0cfea17bc520196d8a1ec63fb4853.jpg)
Company Acquires the Rights to Deepfake Bruce Willis
![Company Acquires the Rights to Deepfake Bruce Willis](https://simfinuk.com/media/zoo/images/brucedeepf_55f0cfea17bc520196d8a1ec63fb4853.jpg)
30 September 2022
Bruce Willis is the first Hollywood actor to sell the rights to his likeness, which allows a “digital twin” of himself to be used by the U.S. company Deepcake.
Update: Bruce Willis denies selling rights to his faceBruce Willis denies selling rights to his face