What is rage-baiting and why is it profitable?
10 December 2024
“I get a lot of hate”. The words of content creator Winta Zesu, who last year made $150,000 (£117,000) from posting on social media.
What separates Winta from other influencers? The people commenting on her posts and driving traffic to her videos are often doing so out of anger.
“Every single video of mine that has gained millions of views is because of hate comments,” the 24-year-old explains.