They tell young men how worthless they are.. then offer themselves up as the solution.

"They sell courses on how to increase your sexual market value (SMV) - basically a measurement of how attractive you are according to their scale."

The higher your SMV, he explains, the more likely you are to have sex with a woman. Looksmaxxing, to a certain degree, becomes a way to climb the attractiveness ladder. If a woman doesn't want you after all that then either you haven't done enough self-improvement or it's their fault, as the logic goes.

Read more