A new TikTok trend is encouraging women to embrace their ‘authentic selves’, but what does it say about the pressures society places on women without partners?

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Dove Self-Esteem Project research found that 1 in 2 girls say toxic beauty advice on social media causes low self-esteem.
In Toxic Influence, Dove's new short film, mothers and their daughters confront toxic beauty advice on social media and how it’s become normalized for many girls around the world.

NBC News spoke with 12 social media personalities with audiences ranging from under 100,000 to more than 10 million followers who detailed how they feel pushed to look perfect in real life and online. This has led younger creators in their teens and early 20s to get cosmetic procedures, ranging from lip filler injections to plastic surgery — many of which they received at discounted rates. Many expressed regrets about some of their procedures. Six of them described feeling addicted to body modification.

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Ogilvy UK will no longer work with influencers who distort or retouch their bodies or faces for brand campaigns in a bid to combat social media’s “systemic” mental health harms.

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The massively popular photo-editing app Facetune is driving a generation of young women to extreme and obsessive lengths to look flawless online.

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In the pursuit of body positivity, we’ve tipped over into an absurd place — where merely existing in a body larger than a size 0 is considered courageous.

Twitter: “in 10 months Billie Eilish has developed a mid-30’s wine mom body.”

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