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Simfin

esafety and digital citizenship specialist

 Tagged with report


09 June 2016

Adults’ Media Use and Attitudes, provides detailed insight into media use, attitudes and understanding among UK adults aged 16 and over. It covers TV, radio, mobile, games and the internet and can be found here.

Findings include:

• a considerable rise (10 percentage points over a year to 16%) in the proportion of adults who only use smartphones or tablets to go online, rather than a PC or laptop. This indicates that these devices are not just supplementing PCs and laptops, but are starting to replace them;

• a sizeable increase (11 percentage points over a year to 42%) in the proportion of internet users who say they only use websites or apps that they’ve used before. This trend, which is particularly prominent in over 25s, points to a narrowing use of the internet, with people focusing on content and apps that they use regularly;

• seven in ten adults now use a smartphone, the device most used for accessing social media and the preferred device for the majority of online activities. Mobile phones have become the media device people would miss most, overtaking the television set; and

• half of adults (51%) that use search engines are not aware that the top items on many results pages are adverts or sponsored links, indicating there is a need for people to be more aware or savvy about the content they are accessing online.

Access the report here

20 November 2015

This report examines children’s media literacy. It provides detailed evidence on media use, attitudes and understanding among children and young people aged 5-15, as well as
detailed information about the media access and use of young children aged 3-4.

The report also includes findings relating to parents’ views about their children’s media use, and the ways that parents seek – or decide not – to monitor or limit use of different types of media.

Read the report

06 March 2015

This report is important as it tells us, first hand, what young people today are feeling about the challenges and pressures they face. It also tells us how those challenges are changing over time and the ways in which society, culture and technology impact their lives.

 

Read the report here