This report provides evidence on media use, attitudes and understanding among children and young people aged 5-15, as well as about the media access and use of young children aged 3-4.
It also includes findings on parents’ views about their children’s media use, and how they monitor and limit it.
Online Nation is a new annual report that looks at what people are doing online, how they are served by online content providers and platforms, and their attitudes to and experiences of using the internet. It brings the relevant research into a single place and aims to act as a data- and insight driven resource for stakeholders at a time of significant evolution in the online landscape.
This report examines children’s media literacy. It provides detailed evidence on media use, attitudes and understanding among children and young people aged 5-15, as well as about the media access and use of young children aged 3-4.
The report also includes findings relating to parents’ views about their children’s media use, and the ways that parents seek – or decide not – to monitor or limit use of different types of media.
Also, Here's the BBC's summary of findings which may be easier to read.
This morning I was invited to speak on BBC radio about the Children's Commissioner's 5 a Day campaign launched 6 August 2017.
There is a concern that children are spending too much time online (a study by Ofcom found that 5 year olds spend up to 15 hours each week on social media) and socialmedia companies must become more responsible in the way they engage with young people.
The 5 a Day campaign suggests that there are five elements of a positive socialmedia and online 'diet'.
Be Mindful
Connect
Give to Others
Get Creative
Be Active
To summarise the campaign; parents could look at ways in which they can help their child use social media in more positive ways. To be more resilient and not allow the negitivity of others to impact on their sense of self worth. To proactively look at ways to be positive and supportive of others. To use socialmedia to learn new skills and be more creative, and also to make time to be physically active and particpate in sports and outdoor activities.
Children will learn from their parents and emulate their behaviour - to some extent. Parents who participate in sports and play musical instruments are more likely to have children who see the positive benefits of such activities. Similarly if a parent is always checking their socialmedia streams on their phone in the home, at the park, the playground, then children will see this as normal behaviour and almost certainly use socialmedia in the same way.
Through my work I see so many positive benefits of socialmedia engagement and it is undoubtedly the most useful resource available to me for my own professional development, and maintaining personal and professional relationships. The presenter asked me if socialmedia was 'bad for children's health.' My answer was that inevitably there will be physical issues around eye strain, posture, lack of exercise, sleep depriavation etc. yet ultimately I think 'Everything in moderation' is a useful maxim. Let's help our young people become positive, resilient, safe and creative citizens. To do this, first, we need parents to understand their role in demonstrating these attributes themselves.
Adults’ Media Use and Attitudes, provides detailed insight into media use, attitudes and understanding among UK adults aged 16 and over. It covers TV, radio, mobile, games and the internet and can be found here.
Findings include:
• a considerable rise (10 percentage points over a year to 16%) in the proportion of adults who only use smartphones or tablets to go online, rather than a PC or laptop. This indicates that these devices are not just supplementing PCs and laptops, but are starting to replace them;
• a sizeable increase (11 percentage points over a year to 42%) in the proportion of internet users who say they only use websites or apps that they’ve used before. This trend, which is particularly prominent in over 25s, points to a narrowing use of the internet, with people focusing on content and apps that they use regularly;
• seven in ten adults now use a smartphone, the device most used for accessing social media and the preferred device for the majority of online activities. Mobile phones have become the media device people would miss most, overtaking the television set; and
• half of adults (51%) that use search engines are not aware that the top items on many results pages are adverts or sponsored links, indicating there is a need for people to be more aware or savvy about the content they are accessing online.
Access the report here
This report examines children’s media literacy. It provides detailed evidence on media use, attitudes and understanding among children and young people aged 5-15, as well as
detailed information about the media access and use of young children aged 3-4.
The report also includes findings relating to parents’ views about their children’s media use, and the ways that parents seek – or decide not – to monitor or limit use of different types of media.
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