A few years ago, AI was still just an idea. Today, it's everywhere. And it has moved into kids' lives faster than anyone planned for.

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Most social media platforms have a minimum age limit of
13, but research shows a growing number of children
aged under 13 are using social media, with 3 in 4 children
aged 10-12 having their own accounts.
While much is known about how teenagers use social
media, this research provides the missing piece to the
story, exploring the social media lives of children before
they reach the teenage years. In October and November
2017, we conducted 8 focus groups with 32 children
aged 8-12 to understand the impact of social media on
the wellbeing of this age group.

Read the report