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Simfin

esafety and digital citizenship specialist

How the internet knows if you’re happy or sad

How the internet knows if you’re happy or sad

How the internet knows if you’re happy or sad

Think about what you shared with your friends on Facebook today. Was it feelings of “stress” or “failure”, or perhaps “joy”, “love” or “excitement”? Each time we post on social media, we leave traces of our mood.

Our emotions are valuable commodities, and many companies are developing automated tools to recognise them in a process known as sentiment analysis.

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