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Simfin

online safety and digital citizenship specialist

Naace Impact Award Winner for Leadership

For his commitment to ensuring a safe and supportive learning environment for the education sector

What people say about simfin

  • I thought it was one of the best (entertaining, informative) sessions we have ever had at Senior Staff Forum. He so clearly is very knowledgeable with regards to the subject area & presented extremely well.

    Barnardo's 2010

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28 January 2019
26 January 2019

A study from researchers at the University of Vermont and the University of Adelaide found that access to as few as eight of our contacts is enough to enable predictive or machine learning technologies to achieve up to 95% accuracy in guessing what a person will post.

From an abstract of the study, titled “Information flow reveals prediction limits in online social activity” and published in the journal Nature Human Behaviour on Monday:

Information is so strongly embedded in a social network that, in principle, one can profile an individual from their available social ties even when the individual forgoes the platform completely.

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16 January 2019

The Children’s Commissioner for England, working with Tes and Schillings, have produced three teaching packs to help young people become more empowered digital citizens.

These packs include lesson ideas and simplified T&Cs for five major social media sites: Facebook, Snapchat, Instagram, WhatsApp and YouTube.

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15 January 2019

For three decades, Gillette promised its customers “The Best a Man Can Get.”

An individual. Acquisitive. Assertive. And always clean-shaven.

Now, Procter & Gamble, the maker of Gillette, is out with a new ad, “We Believe,” that challenges the image of masculinity it once promoted. has ignited a debate about gender and cultural branding, as well as about the power exercised by multinational corporations in shaping evolving ideas about family and relationships in the #MeToo era.