What is ORM and why is it important?
Online Reputation Management (ORM) is about understanding and managing your digital footprint (everything that can be seen or read about your school online). You need to know it all – the positives and the negatives – and to create lots of the positives yourself with a visible and active online presence (including social media).
Few parents will apply for a school place without first ‘googling’ the school, and the Ofsted pre-inspection check
includes monitoring what is being said online (Mumsnet is a favourite). So whether a staff member or an external
agency is tasked with monitoring your footprint, you and your colleagues need to know!