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Simfin

online safety and digital citizenship specialist

Naace Impact Award Winner for Leadership

For his commitment to ensuring a safe and supportive learning environment for the education sector

What people say about simfin

  • Sensational performance Simon. Excellent feedback from delegates.

    Conference Organiser Gateshead

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09 June 2016

Adults’ Media Use and Attitudes, provides detailed insight into media use, attitudes and understanding among UK adults aged 16 and over. It covers TV, radio, mobile, games and the internet and can be found here.

Findings include:

• a considerable rise (10 percentage points over a year to 16%) in the proportion of adults who only use smartphones or tablets to go online, rather than a PC or laptop. This indicates that these devices are not just supplementing PCs and laptops, but are starting to replace them;

• a sizeable increase (11 percentage points over a year to 42%) in the proportion of internet users who say they only use websites or apps that they’ve used before. This trend, which is particularly prominent in over 25s, points to a narrowing use of the internet, with people focusing on content and apps that they use regularly;

• seven in ten adults now use a smartphone, the device most used for accessing social media and the preferred device for the majority of online activities. Mobile phones have become the media device people would miss most, overtaking the television set; and

• half of adults (51%) that use search engines are not aware that the top items on many results pages are adverts or sponsored links, indicating there is a need for people to be more aware or savvy about the content they are accessing online.

Access the report here

08 June 2016

Netflix’s rise to being the world’s primary media streaming service was no fluke. It was based on a complex recipe of data manipulation and emotion that means the company knows what you want to watch even before you know yourself.

 
08 June 2016

There’s been quite a bit of chat about the app ooVoo on the helpline recently, particularly in relation to younger user’s safety. With that in mind, we thought the following information might be helpful.

Firstly a bit about the app: It’s a video chat and messaging app, which allows up to 12 people to connect for free. Think Skype or Facetime but with 12 people communicating at the same time. Designed for over 13’s, it promises users the highest quality video calls.

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