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online safety and digital citizenship specialist

Facebook to share your browsing history with advertisers (US first)

Facebook to share your browsing history with advertisers (US first)

Facebook to share your browsing history with advertisers (US first)
12 June 2014

 Facebook is planning to start using app and website information from users' browsing habits to target them with more relevant ads. The change will allow advertisers to glean more information on Facebook users to the extent where browsing websites for a new TV may lead to TV deals being displayed within Facebook. It's an interest-based form of advertising that's used widely on the web, but Facebook has previously only ever used the tracking data for security reasons.

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